Digital health’s role in changing Health care delivery is no longer a theoretical concept; it is a reality that is unravelling before our eyes. There’s no doubting technology’s impact, whether it’s in the commercial sector or people’s personal lives. We’ve seen technology facilitate specific chores, enhance workplace efficiency and productivity, revolutionize business processes, and impact people’s lives from the early stages of the digital transformation.
The world has not been the same since technology became a part of our lives. Without a doubt, the world will become increasingly computerized in the future, leaving us with no choice but to adapt to new ways of life. This is the current difficulty that many businesses are confronting around the world.
Medicine is evolving and becoming more participatory nowadays. Patients are beginning to demand more from their healthcare providers and are increasingly acting as consumers. As a result, providers are being forced to change as well.
“Our core competencies are clinical quality and safety. Our focus on customer experience has gone beyond clinical care ” said Christen Castellano, Banner Health’s vice president of customer experience channels while speaking with MobileHealthNews. “Anything designed and implemented should also be convenient for patients, providers and other stakeholder groups.”
She notes that healthcare is not the only industry undergoing this kind of change. The banking, travel, and retail industries have all been leaders in adopting technology to meet client expectations during the previous decade.
“The financial industry is a good example of getting it right. To get it right backend processes and data must be well-connected so that a seamless customer experience is provided,” she said. “As healthcare systems add or acquire services, it is essential to have strong governance, effective processes and sufficient connectivity to provide customers a seamless experience.”
While the trend had already begun in the healthcare industry, the global pandemic increased the pressure on the industry to continue its digital transformation.
“COVID-19 was the ultimate business stress test. The pandemic placed spotlights on both the strengths and opportunities within organizations.”
The Pandemic also showed the importance of digital health in proferring better health care.
The following are some major findings from the pandemic:
- One size does not suit all customers; it is critical to recognize customer segmentation and build the appropriate channel for each audience to ensure that everyone has easy access to care. For example, Some patients like to use remote services, while others do not. As a result, both virtual and physical channels must be readily available. Some patients prefer self-service scheduling, while others prefer the personal touch of a phone call. As a result, both solutions must be scalable and accessible.
- Doing the right thing is not the same thing as doing the right thing at scale; (That is, in high volume, with great accuracy, and with readily available resources).
With the Digital Front Door structure in place, Providers were able to create scalable services in a variety of customer-facing areas. COVID-19 testing and vaccines, for example, were offered via phone and self-serve channels.
- The structure is important; Structures, procedures, and team members must be flexible to fast-changing environments because circumstances can change quickly. Recognize the change’s impact and repurpose existing tools to meet client demands across channels. Digital health is very important in creating these structures.
While COVID-19 has had a positive impact on healthcare, our cellphones remain one of the most powerful drivers in consumer involvement. Smartphones not only assist consumers in accessing information, but they also assist healthcare providers in responding to and learning about their patients’ needs more rapidly.
It’s critical to have a method for aggregating, trending, and learning from real-time consumer input that is systematic and automated. We’ve found that using mobile health-tech solutions has helped various health care providers learn and improve the client experience.
Digital Health Imprint
The digitization of healthcare by Medismart has resulted in a plethora of tools and resources that improve healthcare services, such as software that makes health information more available to patients and keeps patient data secure in one location. Thanks to healthcare information technology (IT) provided by specific software such as electronic health records (EHR), one of the numerous types of software used by healthcare professionals, the days of waiting for a phone call from their doctor to hear their test results are long gone.
Our digital health solutions are not just reshaping the doctor-patient experience but also providing Health management organizations (HMOs) with the necessary to facilitate tasks and processes.
With healthcare providers and HMOs having the right tools and resources at their disposal, patients or customers can receive better care and more accessible treatment.
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